Tuesday, May 12: Effective Content in a Lean World

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It’s almost cliché, but still true: organizations are under ever-increasing pressure to exceed customer expectations, deliver value more quickly, and react nimbly to constant change. Nowhere is that more true than in a startup that is rapidly searching for an innovative, repeatable way to deliver the most value to their customers. Drawing from this innovation laboratory, we will explore lessons for content creators and communicators, including:

  • A peek into the worlds of agile organizations and lean startups
  • Thoughts on the business power of content
  • Tools and techniques that can help your projects become more lean and agile

Woven throughout will be the story of Blaze, a web content audit tool developed internally at Geonetric using lean startup techniques.

About the Speaker

Portrait photo of David SturtzAs a product strategist, David brings vision and innovation to Geonetric’s digital marketing and content practices. He’s tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands.

As a mentor, speaker, and workshop facilitator David shares methods for designing and building digital products including user experience design, information architecture, content strategy, agile methods, business model canvas, and lean startups.

Tying it all together is his passion for connecting people with information through systems that support user experience design, information architecture, and content strategy.

David holds a MS in library and information science from Drexel University, and a BA in graphic design. Follow @sturtz on Twitter.

Event and Reservation Details

Tuesday, May 12, 2015
5:30 pm Social Time and Networking
6:30 pm Dinner

415 12th Ave SE
Cedar Rapids, IA 52401

May 8, 2015
Contact Ben Leu at bleu2500@gmail.com or 319-321-8683 to RSVP.

Chapter meetings are open to the public. This event is free to STC members and the public. Attendees are responsible for their own dinner and beverage costs.

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