Google Authorship and Building Your Brand

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As professional writers, we all know the importance of building and maintaining our own brand. In some ways, it has replaced the resume in the marketplace. A strong brand can help land that next job or get that next contract. And a weak brand will, of course, make a potential employer wonder if you’re up to snuff.

If you maintain a blog or author content for the web, you should consider using Google Authorship. If you don’t maintain a blog or contribute here, start now. This simple act can help you establish your brand across the multiple properties you contribute to, enhance search listing for content you’ve created, and can even lead to your details being included in Google’s Knowledge Graph (see below).

Screen shot of Google's Knowledge Graph.
Google’s Knowledge Graph can appear for searches related to an Author’s work.

In order to establish Google Authorship, you’ll have to do the following:

  • Establish an account in Google+.
  • Add some special markup to the content (web pages, blog posts, etc…) that you’ve authored.
  • Verify your email address on the domain that publishes your content.
  • Add a link from your Google+ account to the domain where you publish your content.

If you’re not sure how to go about this, I’ve written The Google Authorship FAQ to help.

Once you’ve wired up Google Authorship, you can test that everything is working as intended by using Google’s Structured Data Testing Tool.

If you would like to contribute to the STC-Eastern Iowa blog (or you already do) and would like to start using Google Authorship to help establish your brand, we can help! In fact, we’ve built Authorship support right into our blogging engine so you won’t have to muck about in HTML to get things working.

Just get in touch if you’d like to get started!

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