From Concepts to Conversions: Navigating the Journey from Tech Writing to Content Marketing

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The effectiveness of content marketing presents a unique
opportunity for technical writers who want to help their organizations
build audiences, drive awareness and generate leads to sales.

As product and communication experts, you often possess the technical,
product and communications expertise that audiences seek
and that modern marketing teams need!


Join presenter Michael O’Neill of Geonetric,
a Cedar Rapids based Marketing Agency
and Software Developer

Michael is a writer and digital strategist who has helped some of the biggest
brands in technology develop effective technical writing and marketing
communications strategies for their brands and products.
From Fortune 50 to Inc 5000, he’s written about complex products,
informed product development, educated consumers and
connected brands with their markets through effective digital strategy.


Tuesday, Oct. 11, 2016
5:30 pm Social Time and Networking
6:30 pm Dinner
7:00 pm Program

Longbranch (Best Western) Restaurant
Hotel and Convention Center
90 Twixt Town Road, NE
Cedar Rapids

RESERVATIONS DUE: Friday, Oct. 7, 2016
Reserve a spot by emailing Mark Sanfilippo at or calling 563-663-0589.

COST: Chapter meetings are open to the public. STC
members and students are asked to pay a $5 program
fee. Non-STC members are asked to pay a $10 program
fee. Attendees are responsible for their own dinner and
beverage costs.

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